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Digital Foundations

Digital marketing is every touchpoint online, from awareness, to conversion and customer service, to follow up.

This self-guided program is to provide you with a foundational understanding of digital marketing by exploring different aspects – including the why, what, where and how. This program contains 7 modules – these build on and refer to one another, but can be explored at your leisure, and in any order.

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The Foundations

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Module 1 – Getting Started with Digital Marketing

Determine what your business aims to achieve, and identify your target audience and the priority channels where you will focus.
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Module 2 – Social Media

Explore key social channels to determine which are a fit for your business and learn tips to engage your audience in good times and bad.
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Module 3 – Search Engine Optimization

Learn the components of a successful SEO strategy and identify some of the ways to get started.
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Module 4 – Email Marketing

Find tips to craft the perfect email subject line, learn email optimization strategies to take your email marketing to the next level.
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Module 5 – Digital Media & Advertising

Learn how paid advertising can drive customer action, the types of ads available, and how to optimize your digital advertising strategy to maximize your budget.
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Module 6 – Website Usability

Explore tools, techniques, and principles to help you evaluate your website and ensure it meets usability and accessibility best practices and WCAG standards for design and development.
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Module 7 – Website Analytics

Learn how to set up your GA Account, create a GA4 Property and how to understand and interpret your data stream.
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Last updated: August, 2024

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